About American Pride

Full-service Virginia Peninsula Auto Repair Shop

American Pride Automotive is a family-owned and operated full-service auto repair shop with three convenient locations in southeast Virginia: on George Washington Memorial Highway near the conjunctions of York County, Poquoson, Hampton and Newport News, in Toano, VA and in Williamsburg at the intersection of Richmond and Airport Roads.

American Pride is the recipient of numerous awards from the local business community, AAA and our major vendors. Our service managers and technicians take the time to communicate clearly with customers and recommend only the service you need for your vehicle, thereby establishing a level of trust that has been the foundation of our success.

Maintaining Our High Standards

We are a NAPA-certified repair center, meaning that the organization recognizes American Pride as a high-quality repair facility and holds us to a higher standard of service, allowing for longer term parts and service guarantees. We have also been awarded AAA’s Repair Shop of the Year Award twice in the recent past. American Pride is also the only recipient of Jasper Engine’s Diamond Service Award because of our quality work and our support of their auto engine and transmission products.

Many of our customers feel that the quality of service American Pride provides is better than the service they have received at an automobile dealership. Our auto repair facilities feature 11,000+ square feet of work space, including a 13-bay temperature-controlled repair center, plus separate, comfortable waiting and auto showrooms.

Our Mission Statement

American Pride Automotive is a family-owned and operated automobile sales and repair shop dedicated to quality service and community responsibility.