Family Service Day with Lackey Free Clinic is right around the corner!

Lacky Free ClinicOur next Family Service Day is January 21st and for the first time we are partnering with Lackey Free Clinic to service their patients vehicles.  The Lackey Clinic provides much needed medical care to low income uninsured people and families from York County, Newport News, and Williamsburg.

 

Lackey Free Clinic from nMotionVideo on Vimeo.

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Happy New Years!

We hope that all our customers had a happy and healthy Holiday season!  2012 promises to be an exciting year for American Pride Automotive with the opening of our 3rd location in Toano and new partnerships for Family Service Day. Stay tuned!

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Used car of the Week: Audi TT

This 02 Audi TT Roadster Quattro is a rare find! With a 6 speed manual transmission, all wheel drive, and 225 horsepower engine, it’s pure driving pleasure. Plus this TT has LOW miles and has clearly been garage kept.

Call Josh in our Williamsburg store at 757-903-2473 if you’re interested in taking this gorgeous car for a test drive!

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More Preparations for American Pride Toano

We got a mention in the Virginia Gazette today!  They put a brief article on their website “American Pride to Expand on Richmond Road” about the upcoming planning commission meeting.  The meeting is at 7pm on January 4th at the James City County government complex near Kingsmill.

Here’s an aerial view of our new location:
View Larger Map

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Used Car of the Week: BMW 745 Li

We are all loving this BMW 745Li that showed up on our lot this week!  With an original invoice of $71,850, ours is a steal at only $15,900 with 113,000 miles.

All wrapped up for Christmas!

 

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American Pride Automotive #3 to Open Spring 2012!

Coming Soon: American Pride Toano! American Pride Williamsburg is over two years old now.  Thanks to our wonderful customers the Williamsburg location  has been very busy and the time has come to expand again!  Location #3 will be on Richmond Road in the old Pop’s Marine building between Farmhouse American Crafts and Toano Middle School.   We will be hard at work this winter getting everything in place and hope to open by June.  Toano was once a bustling town in it’s own right and has recently seen an influx of new businesses.  We are looking forward to contributing to Toano’s growth in years to come!

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American Pride Automotive Honored With Military Service Award

VIRGINIA AUTOMOTIVE COMPANY HONORED WITH MILITARY SERVICE AWARD

Charlie Marcotte and American Pride Automotive Receive Seven Seals Award

WILLIAMSBURG, VA. (December 6, 2011) – Employer Support of the Guard and Reserve (ESGR) honored Charlie Marcotte, owner of American Pride Automotive with the prestigious Seven Seals Award in a ceremony at the Center of Naval Operations in Norfolk, VA on November 18th.  Marcotte’s ‘Family Service Day’ is the impetus for the award presented by Vice Admiral Dirk Debbink, Chief of Naval Reserve.   The Seven Seals Award is presented in recognition of significant individual or organization achievement, in addition to initiative or support that promotes and bolsters the ESGR mission.  “It’s with great pride that we recognize American Pride Automotive and their leadership, initiative and support of the men and women who serve America in the national guard and reserve,” stated Debbink.  A Department of Defense agency, the ESGR program exists, in part, to cite those in the community that extend exemplary consideration to members of the Armed Forces and their dependents.

During Family Service Days, employees of American Pride donate their time and talent to provide free car advice and service to families in the greater peninsula area.  American Pride has been holding Family Service Days every six weeks since October 2009 and has serviced approximately 180 military families as well as single parent families in need.  “I believe that it is the responsibility of businesses of all sizes to invest in their communities while creating a healthy economic environment of sustainable growth,” stated Marcotte”

Marcotte is actively pursing partnerships with businesses and government officials in hopes that other small businesses will adopt the principles of Family Service Day into their own company strategies.  Marcotte’s dream is to share his small businesses initiative with companies across the nation while inspiring companies to look for creative ways to foster growth and success through community service.  Businesses who are interested in becoming a sponsor of Family Service Day or learning more about the program are encouraged to contact Charlie Marcotte at (757) 291-9528.

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Test Driving Tips

One of the most important parts of the car buying process is the test drive.  It’s always a good idea to test all the systems and drive the car under a variety of conditions.  Try to drive a loop that includes city driving (under 35mph with regular starts and stops) as well as a stretch of interstate.

Make sure both the heat and air conditioning are working and try all the settings on the stereo or nav system.  Being thorough during the test drive will pay off when negotiating the price and warranty!

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3 Reasons You Should Have Your Car Professionally Diagnosed

Computerized diagnostic tool

The scan tool (of which there are many different models and types) is frequently helpful in diagnosing a car’s problem. Sometimes, as illustrated in the above photo, it’s about as useful as a paperweight!

Here at the Newport News shop we get daily calls that want a one word answer in response to the question “How much do you charge for a diagnosis?” Or “Can you just scan it and tell me what’s wrong? I don’t need it diagnosed.” Customers asking these questions are taking the wrong approach if their goal is to find a reliable mechanic and have their car or truck fixed correctly.

So why should you cough up $108 for a reputable repair shop to diagnose that check engine light or rough idle?

1) Diagnosing a check engine light or specific symptom properly takes time. In a typical diagnostic scenario the mechanic hooks up the scan tool and finds a code (or several) that indicate a malfunction. Frequently the malfunction the computer indicates is a symptom and not the cause of the problem the customer is experiencing. Next, the technician drives the car while paying close attention to the symptoms the customer described. Often further research is needed. Technical Service Bulletins (TSB’s) published by vehicle manufacturer address flaws specific to a make, model, year, and even production date. We also subscribe to Alldata which electronically provides wiring diagrams and up-to-date diagnostic procedures for nearly every car or truck ever produced. Armed with education, years of experience, trouble shooting diagrams, computer codes, and a test drive, the technician is in a good position to determine the most likely cause of the problem. When possible, the last step is to (if possible) isolate or temporarily replace the broken part to confirm that the diagnosis is correct. This is not a process you want done in less than an hour.

2) Owning and using the right equipment costs the shop and the mechanic a significant amount of money. Diagnostic computer units cost anywhere from a few hundred dollars to the tens of thousands! American Pride Yorktown’s Mopar unit cost around $12,000 plus the cost of regular data updates. We pay for Alldata, the technician’s time, their continued training, plus all the usual overhead expenses like electricity and sewer.

3) If something sounds too good to be true, it probably is. If a shop isn’t charging for diagnosis, they’re making it up somewhere else. Or, their “diagnosis” is less thorough than it should be. If a mechanic tells you they don’t charge for diag, ask why and listen carefully. Something for nothing offers usually come with strings attached. Your daily safety and transportation isn’t something to be handled by less than the best.

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Tire Buying Tips

used tires behind our shop

Worn tires headed for recycling

Buying new tires for your car, truck, van or SUV can be a daunting challenge. There are so many choices and advertisements, it’s hard to know what’s right for your vehicle and the way you drive. However, it’s worth it to take a little extra time and make sure you get the right tires — correct tires can improve safety, gas mileage and even the amount of time before you have to replace them.

We see lots of tires come in and have a few suggestions for when it’s time to replace your tires:

1 – Don’t buy the cheapest tire. It’s a cliche, but you have a lot riding on your tires. Good tires are an investment in safety, gas mileage and overall performance and handling. Cheap tires are inexpensive to buy, but are often more costly in the long run when you end up replacing them sooner.

2 – Don’t buy used! Used tires simply don’t provide the ride, handling and performance you need. Even with used tires you’re paying the labor to balance and mount the tires, so the savings often isn’t much by the time you add in labor charges.

3 – Know the numbers and get the tires that are right for your vehicle. Don’t compromise — go with what the manufacturer recommends for your vehicle — you’ll find that information in the owners manual, and on a sticker inside the driver-side door frame. It’s important that you get tires at least as highly rated as what the manufacturer suggests.

4 – Check the wheels — if you have damaged wheels, it’s only a matter of time before you have tire failure. The wheel is what the tire is mounted to and bent or damaged wheels can reduce the life of your new tires.

5 – Replace all four. Even if one or two of your tires still have some life left in them, it’s best to replace all four at the same time. If you like, you can always have the tire with the most tread mounted as your spare (if your vehicle uses a full-size spare). Today’s suspension systems work in unison, and having a tire that doesn’t match in performance and tread depth can limit performance, and make it harder to identify other potential problems.

6 – Break your new tires in. Tires are slickest when they are new and there is less grip for the first few hundred miles while the compounds used during manufacturing wear off. Be particularly careful if you drive in rain during the first month or so after getting your new tires.

7 – Have them professionally installed. Don’t skimp on having your tires installed. A professional will do the job right the first time, and will check other components while installing your tires, such as brakes and suspension. They will also stand behind their work and you’ll have the confidence of knowing the job was done right.

If you have any questions about your tires, when to replace them, or the type of tire to use with your vehicle, please give us a call (757-595-4100) or stop by our Newport News/Yorktown or Williamsburg location.

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