Key Staff

Charlie MarcotteCharlie Marcotte-Owner
Charlie truly loves every aspect of the car business and feels he is living the ‘American Dream’. In 1990 Charlie and his father Chuck entered the industry and worked from a 10′ by 20′ storage unit in Williamsburg. Many changes have taken place since that stage and today American Pride Automotive has three repair shops, two independent dealerships and a treasure trove of pictures documenting the changes. What Charlie is most proud of is the creation of a project called Family Service Day. Having started FSD in 2009 with no clear plan for its future it is amazing to witness it’s growth in becoming a benefit corporation with a National Network of over 5,000 independent repair shops that now have exclusive rights to perform FSD events of their own. Charlie is a devoted husband to Diane and father to three successful children.

Chuck MarcotteChuck Marcotte-Owner Emeritus
Chuck finds himself “partially retired” but enjoys staying in touch with businesses in the car industry that have been long time supporters of American Pride. His passion for the car business remains as constant as his belief in exceptional customer service. “Cars and customers are more complex than they used to be,” Chuck says, “but the fundamentals never change. Determine the need, discover the solution and execute with integrity.” These are the principles that form the foundation for American Pride Automotive and American Pride Auto Sales.

Sales Manager Gerald BradshawGerald Bradshaw-General Manager Sales
Looking for the perfect car? Call Gerald Bradshaw. He has been involved in sales and marketing for over 27 years, many of those in the car sales industry. Gerald has a passion for helping people find the car that fits their needs, personality and budget. A native of Franklin, he enjoys watching sports, golfing, and spending time with his wife at the beach.


Mike Benton (Mikey B.)-Sales Manager Williamsburg
After graduating from JMU Mike was hired by Chrysler under the leadership of Lee Iacocca. From Chrysler Mike joined Toyota Corporate and then transitioned into retail. After growing many Toyota dealerships in Virginia he and his wife Nancy wanted to return home to Williamsburg which was our good fortune. Mikey B. (as he likes to be called) leaves a lasting impression on our customers, he always has a funny story to tell, a sparkle in his blue eyes and consistently works ferociously to get the sales customers their very best interest rate. When not working Mike will most likely be found on Lake Gaston enjoying life with his beautiful family.

David LawsonDavid Lawson-Service Manager, Williamsburg
An area local, David invariably offers service with a smile — and one of the biggest handshakes on the Peninsula. “I started out as a technician for American Pride,” David explains, “but years ago I made the transition to the front counter where I get to greet customers, update them and deliver the service they expect.” When not at the shop, David enjoys riding his Harley and spending time with his wife and daughter.

Tony Menker
Tony Menker-Service Manager, Toano
Super service adviser Tony Menker has always had a love of cars. He entered the automotive industry in 1998 as a car parts sales person and worked hard to become store manager. After a brief stint in the banking industry he came back to his true passion as a service advisor with American Pride; “I knew I was back in my element when I could smell gasoline and exhaust” says Tony. Tony resides in Williamsburg where you will see him with his beautiful wife Carolyn and two children Christian and Melody.

Tom HorningTom Horning-Service Writer, Yorktown
Service advisor extraordinaire Tom Horning has been a friend of the Marcotte family for 20 years as the former manager of a local import auto parts store where he gained 27 years of experience. As a European sports car enthusiast Tom understands what it takes to make a car run right while delivering quality and being on time. These days Tom’s personal time is directed to the “two wheel” sports vehicle with a fondness for oil leaks where he parks (old Harleys); “I am very proud to call American Pride my home” says Tom.

Kevin Sadler-Service Manager, Yorktown
Kevin entered the automotive industry in 1997 and quickly achieved Master Technician levels with the Chrysler Corporation and after many years in dealerships, joined American Pride in 2010. Kevin is a true local, having grown up in Tabb and graduating from Tabb High School. Kevin now lives in Denbigh and worships in York County where he is very active in the praise and worship band playing bass guitar. In his spare time, he is also an avid golf player.


Barry Hedrick- Service Writer, Williamsburg
Barry came to American Pride with 31 years of experience in the automotive and marine industry, primarily in management. After rising to the status of Master Technician within GM and Chrysler as well as Volvo and Renault (remember those) Barry once again rose in title to Service Director supporting over 26 technicians as well as the dealerships reconditioning department. Barry is a true asset to the American Pride organization with his wealth of knowledge and desire to be the best. When asked why he chose to come to American Pride Barry responded “I came to American Pride Automotive because they are a Christian based facility that works for the best of the community and cares about their employees.

Andy Smith-Service Writer, Toano
From bicycles to jet aircraft, Andy has always been involved with maintenance. He enjoys being a service writer because he can deal directly with customers, ensuring they have a great experience and still keeps his hand in the maintenance aspect of the industry. When not working, you can find Andy riding bikes in the Gloucester/Williamsburg area. Andy lives in Gloucester with his lovely wife Jill and their two happy Golden retrivers, JJ and Sadie.

Dan BryantDan Bryant-Chief Financial Officer
American Pride is fortunate in having a “caretaker.” Dan Bryant has adopted the company as his own, and carefully manages all the behind-the-scenes details. Having met Charlie Marcotte in 2002, Dan says, “I knew I’d found the guy I wanted to work alongside for many years to come. It’s great to be proud of the company you work with.” Like all American Pride personnel, Dan has a passion for cars; he likes racing them, and works on his own “fun car” collection in his home garage.


Big Red the Fire Truck“Big Red” American Pride Automotive’s Mascot
Big Red started out as a pumper truck in the town of Townsend, Massachusetts in 1981.  After being restored by a collector in Rhode Island, he moved to Virginia to represent American Pride Automotive.  He appears at Family Service Days and participates in events like the Coventry Halloween Hayride.  Please contact Sharon if you’re interesting in having him make an appearance at your event!

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