Key Staff

unnamed-2Charlie Marcotte – Owner Charlie truly loves every aspect of the car business and feels he is living the ‘American Dream’. In 1990 Charlie and his father Chuck entered the industry and worked from a 10′ by 20′ storage unit in Williamsburg. Many changes have taken place since that stage and today American Pride Automotive has three repair shops, two independent dealerships and a treasure trove of pictures documenting the changes. What Charlie is most proud of is the creation of a project called Family Service Day. Having started FSD in 2009 with no clear plan for its future it is amazing to witness it’s growth in becoming a benefit corporation with a National Network of over 5,000 independent repair shops that now have exclusive rights to perform FSD events of their own. Charlie is a devoted husband to Diane and father to three successful children.

Chuck MarcotteChuck Marcotte – Owner Emeritus Chuck finds himself “partially retired” but enjoys staying in touch with businesses in the car industry that have been long time supporters of American Pride. His passion for the car business remains as constant as his belief in exceptional customer service. “Cars and customers are more complex than they used to be,” Chuck says, “but the fundamentals never change. Determine the need, discover the solution and execute with integrity.” These are the principles that form the foundation for American Pride Automotive and American Pride Auto Sales.

Sales Manager Gerald BradshawGerald Bradshaw – Sales Manager, Yorktown Looking for the perfect car? Call Gerald Bradshaw. He has been involved in sales and marketing for over 27 years, many of those in the car sales industry. Gerald has a passion for helping people find the car that fits their needs, personality and budget. A native of Franklin, he enjoys watching sports, golfing, and spending time with his wife at the beach.

Mikey BMike Benton (Mikey B.) – Sales Manager, Williamsburg After graduating from JMU Mike was hired by Chrysler under the leadership of Lee Iacocca. From Chrysler Mike joined Toyota Corporate and then transitioned into retail. After growing many Toyota dealerships in Virginia he and his wife Nancy wanted to return home to Williamsburg which was our good fortune. Mikey B. (as he likes to be called) leaves a lasting impression on our customers, he always has a funny story to tell, a sparkle in his blue eyes and consistently works ferociously to get the sales customers their very best interest rate. When not working Mike will most likely be found on Lake Gaston enjoying life with his beautiful family.

IMG_0131Greg Wilson – Service Manager, Williamsburg Greg was raised in Brown County, Indiana. Pursuing opportunity and education Greg joined the Air Force in 1980 and served honorably for 26 years retiring at the Air Forces best rank of First Sargent. In 2006 Greg joined American Pride to pursue his love of cars, quickly finding his way to management. When not greeting customers in Williamsburg Greg can be found on his property in Gloucester (horse Farm) where work never ends or on Lake Gaston water skiing with his entire family including his 90 year old mother who yes, still water skis.

IMG_0129Kenny Norton – Service Writer, Williamsburg Kenny was raised locally and studied at Liberty University as well as Southeastern Seminary at Wake Forest. In 2010 he entered the car industry to pursue his love of cars and passion to serve his community members. Kenny saw the auto industry as a way to combign work with his hobby. Joining American Pride in 2015 he found himself right at home and our customers love him. When not behind the counter in Williamsburg you will find Kenny either boating on the Chickahominy River or with his favorite Niece and Nephew, Kayleigh and Tyler.

Tony Menker
Tony Menker – Service Manager, Toano
Super service adviser Tony Menker has always had a love of cars. He entered the automotive industry in 1998 as a car parts sales person and worked hard to become store manager. After a brief stint in the banking industry he came back to his true passion as a service advisor with American Pride; “I knew I was back in my element when I could smell gasoline and exhaust” says Tony. Tony resides in Williamsburg where you will see him with his beautiful wife Carolyn and two children Christian and Melody.

Steve Spiridigliozzi- Service Writer, Toano
Steve classifies himself as a ‘Military Brat’ having lived all over but calls the Virginia Peninsula Home. Steve entered the Army in 1979 and served honorably for 6 years. In 1985 he became an automotive technician specializing in air cooled Volkswagens. Steve then joined American Pride in 2011, first as a technician then moving into the role of Service Writer alongside Tony in Toano. Steve has the privilege of working with his son, Michael, who is a technician in Toano.

Kevin Sadler – Service Manager, Yorktown Kevin entered the automotive industry in 1997 and quickly achieved Master Technician levels with the Chrysler Corporation and after many years in dealerships, joined American Pride in 2010. Kevin is a true local, having grown up in Tabb and graduating from Tabb High School. Kevin now lives in Denbigh and worships in York County where he is very active in the praise and worship band playing bass guitar. In his spare time, he is also an avid golf player.

Barry Hedrick –  Service Writer, Yorktown Barry came to American Pride with 31 years of experience in the automotive and marine industry, primarily in management. After rising to the status of Master Technician within GM and Chrysler as well as Volvo and Renault (remember those) Barry once again rose in title to Service Director supporting over 26 technicians as well as the dealerships reconditioning department. Barry is a true asset to the American Pride organization with his wealth of knowledge and desire to be the best. When asked why he chose to come to American Pride Barry responded “I came to American Pride Automotive because they are a Christian based facility that works for the best of the community and cares about their employees.

Dan BryantDan Bryant – Chief Financial Officer American Pride is fortunate in having a “caretaker.” Dan Bryant has adopted the company as his own, and carefully manages all the behind-the-scenes details. Having met Charlie Marcotte in 2002, Dan says, “I knew I’d found the guy I wanted to work alongside for many years to come. It’s great to be proud of the company you work with.” Like all American Pride personnel, Dan has a passion for cars; he likes racing them, and works on his own “fun car” collection in his home garage.


Big Red the Fire Truck“Big Red” American Pride Automotive’s Mascot Big Red started out as a pumper truck in the town of Townsend, Massachusetts in 1981.  After being restored by a collector in Rhode Island, he moved to Virginia to represent American Pride Automotive.  He appears at Family Service Days and participates in events like the Coventry Halloween Hayride.  Please contact Sharon if you’re interesting in having him make an appearance at your event!