Customer satisfaction is at the heart of our business. As an award-winning, family-owned and operated, full-service auto repair shop, we work hard to earn your trust and loyalty.

Your experience with American Pride Automotive is of utmost importance to us, and we appreciate your feedback. Many reviews can be found on our google place pages for each location: Williamsburg and Yorktown.  Here’s what a few of our customers have shared:

“They gave me a great deal on a great car and a good deal on my trade in. They’re honest and trustworthy. Whether buying a vehicle or having service work done, it’s a great place to do business.”
Rachel R.

“I am a 30 year old Single woman who knows nothing about cars. I own a 2007 Jeep that I thought I could rely on. I have lost confidence in my car but have gained confidence in the staff at American Pride Automotive. I know I can trust their advice and count on them to give me excellent service. They took the time to research my issues and provided prompt service at a reasonable price. I will no longer worry about walking into an auto body shop with a target on my back. The comfort I receive in this is PRICELESS.”
Amanda B.

“I got my car inspected here today and the staff was super friendly and HONEST!! I was dreading taking my car anywhere because I am a female and let’s be honest, some mechanics try to take advantage of us because they assume we know nothing about cars. In my case this is pretty darn true! The guys at American Pride did the inspection in under 15 mins and the price was great. I will definitely be going back and I will refer everyone to go to this shop!”
Denise S.

“I just wanted you to know that Kevin and the staff at American Pride in York County provide outstanding service. I never have to be concerned about my Jeep when it is in the American Pride shop. My Jeep is about 25 years old which can complicate any repair. Kevin always keeps me informed as to what really needs to be fixed and what can wait. He also advises me on how to keep the costs a low as possible while getting the job done correctly. The staff are true professionals who can be trusted with any job. I would and do recommend American Pride to anyone who needs work done on their vehicle.”
Jeffery W.

“I just picked my car up from your Williamsburg location. I have to tell you, I love all those guys! I actually look forward to going in. Everyone is always so friendly, and they always make me feel important, and that my car and time is valuable. I’m always worried I am going to be taken advantage of for 1) Being a woman and 2) Being a woman with little knowledge of motor vehicles. Not for one second, even on my first few appointments (I’m a regular and everyone there is sweet enough to remember my name) have I ever felt this way. I find your prices reasonable, your staff wonderful and I highly recommend you to anyone who is looking for a repair center. I picked up my car this morning from having an inspection and a wiper replacement. My service writer was Tony, whom I love and my tech was Mike, equally awesome. Thank you for running such a fantastic and trustworthy business. And for your rewards program.”
Katie M. January 2011

“We recently had American Pride Automotive in Williamsburg perform the 60,000 mile servicing on our Lexus RX350. We were extremely pleased by the outstanding service provide by Tony. He provided us an estimate that was much more reasonable then Lexus was charging for the identical service and explained everything in detail. The service technician Brian ensured everything was checked within the specifications of our manual. Over the years, we have had many bad dealings with car repair shops and dealerships. This was not the case with American Pride. We left with the feeling we had been treated like family. In addition to the Lexus, we will use American Pride for our other vehicles for regular maintenance and repairs. Thanks for making this a good experience. We will recommend American Pride, especially Tony to anyone who needs automotive repairs or maintenance. It’s a shame such great customer service is such a rarity in our society.”
Roger and Kathi S.

“If you’ve ever found yourself wishing you could be treated like family by the professionals who service your car instead of a “number” assigned to a “blue team,” you’ll immediately notice something different in your experience at American Pride Automotive. The Marcotte family BECOMES your family. They treat you like you are part of their very own. Their company is aptly named with “PRIDE” in the middle — pride in workmanship, expertise, punctuality, and honesty is at the core of every customer interaction they enjoy. I am a recovering dealership customer, and now trust every part of my car care to Charlie and his professional staff. Imagine being offered a “loaner car” so that you can be on your merry way, productive with life. Now THIS is old-fashioned no-nonsense service that feels like you’re part of the family! I highly recommend American Pride Automotive for all of your car care needs.”
A. Shuford

“A colleague just sent me your email regarding the free service check to single-parent families. I just wanted to say thank you so much for being so thoughtful and compassionate. As a school social worker, I see so many families struggling with so many different hardships. Transportation is often something families have difficulty with, which as you know, causes problems in many other areas. I just want to say thank you, thank you, thank you. I will let my friends and colleagues know that you operate a business with integrity and kindness and I will encourage them to take their automotive business to you!”
M. Yoko

“Finding a repair shop you can trust is often impossible. Try American Pride and you will be pleasantly surprised. I know I was!”
C. Hipp

“As knowledgeable as your staff is and as fair as your pricing is for work performed, what impressed me most was that every member of the AMERICAN PRIDE AUTOMOTIVE staff had time for the client. I don’t mean they made time eventually for small discussions, but everyone, including yourself, your son Charlie and every member of your staff made time right then, explained the problem, the suggested method of treatment, showed me up close exactly what was being done and spent as much time as necessary to make sure I understood every detail of the process which was about to be performed to the vehicles.”

“I’ve been all over the world, and I have never seen such a precise, tight relationship between owner and staff of any organization. And since I have purchased, and had to have repaired, vehicles all over the world, I have never been treated as fairly in the way of pricing, information and dependability of the services performed by any automotive agency. For your patience and your superior methods of handling everything automotive, I thank you.”
Major Boughan, USMC (Ret)

“My father was always a stickler for the truth and demanded a job well done – traits that rubbed off on his son. American Pride has distinguished itself as a company that embodies the hallmarks of my father. Allow me to thank you personally for the professional nature of your team, an honest evaluation of the problems plaguing our daughter’s 1999 Hyundai, a quality repair job and the willingness to stand behind your work.”
C. Downing

“When I came to your company I expected to just get an engine replacement and nothing more. Your staff of professionals showed a level of personal service that I have not seen in any other automotive company. I felt that the concern your staff showed during those days was not only for my truck and for my business, but also for the genuine safety of my family and me. I can assure you that in the future American Pride will be the only place my vehicles will go for maintenance.”
C.L. Crouch

“I know now why [the] name [American Pride] was selected. It covers the spirit and approach you apply to working with a customer and their vehicle, knowing full well that their biggest concerns are trust, thoroughness and expense…I am so happy we found you, your team and the honesty and integrity with which you do business. American Pride Automotive is the only place my Tundra is going for any future repairs which might be needed.”
S.A. Rizy

“You…went to bat for me even though there was no financial gain for you to do that. You did it because you felt it was the right thing to do…It is a real pleasure to do business with a company that appears to have customer satisfaction so high on their agenda.”
D. Donnelly

“Since relocating to this area a year and a half ago, I have been to some 5 or 6 mechanics before finding one that was knowledgeable and honest. I can’t say what peace of mind I now have knowing you guys will always keep my best interest in mind and give me you honest opinion. Your continued patience and willingness to explain your work are more appreciated than you will ever know.”
C. Kozar