Charlie Marcotte – Owner Charlie truly loves every aspect of the car business and feels he is living the ‘American Dream’. In 1990 Charlie and his father Chuck entered the industry and worked from a 10′ by 20′ storage unit in Williamsburg. Many changes have taken place since that stage and today American Pride Automotive has three repair shops, two independent dealerships and a treasure trove of pictures documenting the changes. What Charlie is most proud of is the creation of a project called Family Service Day. Having started FSD in 2009 with no clear plan for its future it is amazing to witness it’s growth in becoming a benefit corporation with a National Network of over 5,000 independent repair shops that now have exclusive rights to perform FSD events of their own. Charlie is a devoted husband to Diane and father to three successful children.
Chuck Marcotte – Owner Emeritus Chuck finds himself “partially retired” but enjoys staying in touch with businesses in the car industry that have been long time supporters of American Pride. His passion for the car business remains as constant as his belief in exceptional customer service. “Cars and customers are more complex than they used to be,” Chuck says, “but the fundamentals never change. Determine the need, discover the solution and execute with integrity.” These are the principles that form the foundation for American Pride Automotive and American Pride Auto Sales.
Gerald Bradshaw – Sales Manager, Yorktown Looking for the perfect car? Call Gerald Bradshaw. He has been involved in sales and marketing for over 27 years, many of those in the car sales industry. Gerald has a passion for helping people find the car that fits their needs, personality and budget. A native of Franklin, he enjoys watching sports, golfing, and spending time with his wife at the beach.
Mike Benton (Mikey B.) – Sales Manager, Williamsburg After graduating from JMU Mike was hired by Chrysler under the leadership of Lee Iacocca. From Chrysler Mike joined Toyota Corporate and then transitioned into retail. After growing many Toyota dealerships in Virginia he and his wife Nancy wanted to return home to Williamsburg which was our good fortune. Mikey B. (as he likes to be called) leaves a lasting impression on our customers, he always has a funny story to tell, a sparkle in his blue eyes and consistently works ferociously to get the sales customers their very best interest rate. When not working Mike will most likely be found on Lake Gaston enjoying life with his beautiful family.
Greg Wilson – Service Manager, Williamsburg Greg was raised in Brown County, Indiana. Pursuing opportunity and education Greg joined the Air Force in 1980 and served honorably for 26 years retiring at the Air Forces best rank of First Sargent. In 2006 Greg joined American Pride to pursue his love of cars, quickly finding his way to management. When not greeting customers in Williamsburg Greg can be found on his property in Gloucester (horse Farm) where work never ends or on Lake Gaston water skiing with his entire family including his 90 year old mother who yes, still water skis.
Katee Moore – Service Writer, Williamsburg Service Writer Williamsburg. Katee joined the American Pride team in 2013, she is the mother of two (Kayden and Kharrington) and is married to one of our top technicians, Tyler. Katee has mastered the ability of always being busy (work, raising their children, attending night school) yet always pleasant to talk to. If you find yourself having a bad day, let Katee oversee your repair/maintenance and you will be sure to have your spirits lifted.
Kevin Sadler – Service Manager, Yorktown Kevin entered the automotive industry in 1997 and quickly achieved Master Technician levels with the Chrysler Corporation and after many years in dealerships, joined American Pride in 2010. Kevin is a true local, having grown up in Tabb and graduating from Tabb High School. Kevin now lives in Denbigh and worships in York County where he is very active in the praise and worship band playing bass guitar. In his spare time, he is also an avid golf player.
Barry Hedrick – Service Writer, Yorktown Barry came to American Pride with 31 years of experience in the automotive and marine industry, primarily in management. After rising to the status of Master Technician within GM and Chrysler as well as Volvo and Renault (remember those) Barry once again rose in title to Service Director supporting over 26 technicians as well as the dealerships reconditioning department. Barry is a true asset to the American Pride organization with his wealth of knowledge and desire to be the best. When asked why he chose to come to American Pride Barry responded “I came to American Pride Automotive because they are a Christian based facility that works for the best of the community and cares about their employees.
Dan Bryant – Chief Financial Officer American Pride is fortunate in having a “caretaker.” Dan Bryant has adopted the company as his own, and carefully manages all the behind-the-scenes details. Having met Charlie Marcotte in 2002, Dan says, “I knew I’d found the guy I wanted to work alongside for many years to come. It’s great to be proud of the company you work with.” Like all American Pride personnel, Dan has a passion for cars; he likes racing them, and works on his own “fun car” collection in his home garage.
“Big Red” American Pride Automotive’s Mascot Big Red started out as a pumper truck in the town of Townsend, Massachusetts in 1981. After being restored by a collector in Rhode Island, he moved to Virginia to represent American Pride Automotive. He appears at Family Service Days and participates in events like the Coventry Halloween Hayride. Please contact Sharon if you’re interesting in having him make an appearance at your event!