AMERICAN
PRIDE
AUTOMOTIVE

What began over 30 years ago as a commitment to honest automotive service and exceptional customer care has grown into one of the region’s most respected family-owned auto repair companies. We are dedicated to delivering dependable repairs, transparent communication, and a customer experience grounded in trust, professionalism, and integrity. We believe automotive repair should be straightforward, reliable, and focused on the long-term health of your vehicle. Our experienced technicians consistently combine advanced diagnostic technology with proven repair methods to provide comprehensive service for domestic and import vehicles, including cars, trucks, SUVs, diesel, fleet, and commercial transportation vehicles.

WHO
WE ARE

Charlie Marcotte

Charlie Marcotte is the co-owner of American Pride Automotive, a family-owned and operated business he proudly runs alongside his son, Andrew. With over 31 years of experience in the automotive industry, Charlie has built his shop on a foundation of honest service, quality workmanship, and trust. Together, they are committed to keeping every vehicle safe, reliable, and performing at its best—treating every customer like family and every job with pride.

Andrew Marcotte - General Manager

Andrew Marcotte joined the American Pride team in December of 2017 as General Manager. He joined the company after having played football for the Virginia Military Institute from 2010-2014 where he started all four seasons. He earned all-conference ranks in the Southern Conference, served as a four-year captain, and was a founding member of the committee of men. Andrew graduated with a degree in Business and Economics and brings to the company a passion for processes and procedures while holding the bar high, demanding the same level of integrity as was expected from him at VMI. Following graduation, he spent three years as an Outbound Operations Manager for the Target Corporation, leading a distribution team.

Some of Andrew’s earliest memories involve American Pride, where he often spent time as a child with his Father and Grandfather (Charlie and Chuck) and is ecstatic to join the team at APA. His focus within the company revolves around leadership development and overseeing career growth of the existing team, recruiting, and overall organizational growth.

When not at work, he spends his time with his wife, Kourtney, and their three children, Beau, Ella, and Lainey. His efforts at home mirror those at work – developing his children into their full potential and preparing them to be morally grounded people focused on enhancing the lives of others. Additionally, he is actively involved in his church, Life Pointe Christian Church, where he and Kourtney lead a life group, and both serve on multiple ministries.

Greg Wilson - Area Manager

Greg Wilson is a proud retired United States Air Force veteran with 26 years of dedicated military service. His commitment to leadership, discipline, teamwork, and excellence has continued throughout his career in the automotive industry.
 
Greg joined American Pride Automotive in August 2015, beginning his journey with the company as a Service Director. Through hard work, dedication, and a strong commitment to developing both people and processes, he continued to grow within the organization. For the past five years, Greg has served as an Area Manager, providing leadership and support to multiple locations and helping teams achieve operational excellence. His experience and leadership have made him a valuable part of the American Pride Automotive family.
 
Greg takes pride in mentoring team members, building strong teams, delivering exceptional customer service, and maintaining the high standards that have helped American Pride Automotive grow. His military background and years of automotive leadership have shaped a management style built on accountability, consistency, teamwork, and leading by example. After more than a decade with American Pride Automotive, Greg continues to bring his experience, dedication, and passion for developing people to the organization every day.

Chris Letendre - Area Manager

Chris comes to American Pride after almost three decades in the automotive industry in New England. Originally a technician, his skills carried him through roles as a service advisor, sales associate, sales manager, finance manager, service manager, and trainer — including several years with Toyota, where he sharpened both his technical expertise and his eye for what great customer experience looks like. While spending about half of that time in franchise dealerships, Chris found that the independent world was where his passion for the industry truly lived, and where he felt he could make the biggest impact.
 
Across every role, Chris has built a long track record of success — not just in driving business results, but in developing the people around him. He leads with a servant leadership mindset, genuinely putting his team and customers first, and he brings a humility to the work that belies just how much he’s accomplished. At the heart of it, Chris simply loves people — helping them grow, solving their problems, and building relationships that last well beyond a single transaction.
 
When he’s not in one of our shops, you can find Chris with his wife Kristy breeding and training Old English Bulldogs, cooking for family and friends, and spending as much time outdoors on the water as possible — with a fishing pole in hand if he can help it. He’s also always up for taking on a project for family, friends, or the community.

INDUSTRY
RECOGNITIONS
& AWARDS

American Pride Automotive has been recognized locally and nationally for excellence in automotive repair, leadership, customer service, and community involvement. These awards reflect our ongoing commitment to professionalism, integrity, technical excellence, and exceptional customer care.

• Business of the Year

VIRGINIA PENINSULA CHAMBER OF COMMERCE

• Business of the Year

YORK COUNTY CHAMBER OF COMMERCE

• Business of the Year, at the National Level

RATCHET AND WRENCH (TRADE ORGANIZATION)

• AAA Shop of the Year

AAA

• Seven Seals award recipient

PRESENTED BY ESGR (EMPLOYER SUPPORT OF THE GUARD AND RESERVE)

• Platinum Award, Nation’s Top Shop 10 Years in a Row

JASPER ENGINES AND TRANSMISSION

OUR COMMITMENT:

YOU’RE ALWAYS
IN CONTROL

We only perform work you approve, and we keep you informed with clear updates so you never have to guess what’s being done or why. It’s how we’ve earned trust since 1995.