Virginia Professional Auto Repair
Proud To Be The Locals' Choice. Community Driven.

The Customer Experience

Trusted Auto Repair Services in the Virginia Peninsula

What we do is simple: provide the best possible customer experience while fixing or maintaining your automobile. We work hard to earn every customer’s trust by providing dependable, consistent, fair, and reliable auto service as well as quality pre-owned vehicles. We love to share the American Pride Automotive story, but think our customers do it better than we ever could.

Our Customers’ Stories

Mike (on left) was passing through the area on his way from Florida to Massachusetts and had engine trouble. Hewas so happy with the great customer experience that he created this video with American Pride Automotive owner Charlie Marcotte (on right) and Williamsburg shop manager, Greg Wilson. If you have engine trouble, contact one of our three Peninsula locations today for dependable service you can trust.

Our good friend and customer, Bob, came in for a state inspection the other day for his beautifully restored Porsche 928. Bob (on the left) was happy to pose for a photo with American Pride Automotive owner Charlie Marcotte, saying “I was in and out in 45 minutes, terrific.” Thanks, Bob, for being a loyal American Pride customer.


This is Alice Byers. She has been a teacher at Lafayette High School for over four decades and a loyal American Pride Automotive customer. It is always a joy when Ms. Byers stops in to see us!


Contact us to learn more about our team and our auto repair services in the Virginia Peninsula. We  serve Toano, Newport News, and Williamsburg. Call Yorktown at (757) 595-4100, Toano at (757) 250-3880, Williamsburg at (757) 903-2473.

Customer Reviews

  • “Top notch with a focus on accurate diagnosis.”

    Jim C.

  • “I have been a customer since moving here 4 years ago and would go nowhere else.”

    Cythia M.

  • “I have been taking my vehicles to American Pride for several years and I have complete faith in them.”

    Linda B.

  • “American Pride is exactly what an automotive shop should be. I'll definitely be going back for all of my maintenance needs.”

    Dustin W.

  • “I have been with APA for more than 10 years now and I have NEVER ONCE had an issue.”

    Michael L.

  • “Service was perfect and so were the employees. We will be back for all our car needs!”

    Mandy H

  • “There is comfort feeling like I can trust their opinions.”

    Marty R.

  • “Wow customer service!”

    David C.

  • “They treat their customers in a friendly, respectful manner.”

    Cathie C.

  • “You want someone that will stand behind their work, then bring your vehicle to American Pride Automotive.”

    David M.

  • “Thank you and keep up the superb service!”

    Kevin D.

  • “American Pride is one of the best.”

    Gary P.

  • “A++”

    Rick S.

  • “I've been very impressed with knowledge and integrity of American Pride and all they do for their community.”

    Jamie C

  • “There are many options when it comes to auto service, but nothing compares to the team at APA.”

    Michael L.

See Why We're The "Local's Choice"

  • Attentive customer service and accurate auto repair procedures

  • Services ranging from simple tune-ups to complicated diagnostics

  • We have a Customer Satisfaction Score of 99.99 % is based on 85 votes

  • Using top-quality parts and professional-grade equipment, with your budget in mind