The Customer Experience

What we do is simple: provide the best possible customer experience while fixing or maintaining your automobile.  We work hard to earn every customer’s trust by providing dependable, consistent, fair and reliable auto service, and quality pre-owned vehicles.  We love to share the American Pride Automotive story, but think our customers do it better than we ever could.

Mike (on the left) was passing through the area on his way from Florida to Massachusetts and had engine trouble.  He was so happy with the great customer experience he created this video with American Pride Automotive owner Charlie Marcotte (on right) and Williamsburg shop manager Greg Wilson.  If you have engine trouble, contact one of our three Peninsula locations today for dependable service you can trust.

If you are experiencing these, or any other problems with your car, truck, van or even work vehicle?

  • Has your car started making an odd noise?
  • Do bumps seem worse?
  • Has your engine lost it’s get-up-and-go?

Contact us today at one of our three locations, Newport News/Yorktown, Williamsburg and Toano.

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Our good friend and customer, Bob, came in for a State Inspection the other day for his beautifully restored Porsche 928.  Bob (on the left) was happy to pose for a photo with American Pride Automotive owner Charlie Marcotte, saying “I was in and out in 45 minutes, terrific.”  Thanks, Bob, for being a loyal American Pride customer.

This is Alice Byers. She has been a teacher at Lafayette High School for over four decades and a loyal American Pride Automotive customer. It is always a joy when Ms. Byers stops in to see us!

The outstanding crew of American Pride Automotive in Williamsburg in a photo taken on Family Service Day, November 7, 2015